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July,2008
Video game peripheral sales of half billion dollars up more than 30% over last year.
Contact: Dirk Foster
Red Lion Interactive
(888) 432-8707 XT. 108
dirk@redlioninteractive.com
VIDEO GAME PERIPHERAL SALES OF HALF BILLON DOLLARS UP
MORE THAN 30% OVER LAST YEAR
Powerful Niche Market Provides Retailers, Wholesalers
Higher Margins over Software or Hardware
Los Angeles, Calif., (July, 2008) – According to NPD, a global provider of market research, sales of video game accessories for May were up more than 30% over last year. What does this mean? 2008 accessory sales will easily surpass 2007 sales of $621 million, giving retailers and wholesalers even more incentive to participate in this immensely profitable segment of the video game market.
With gamers spending over half a billion dollars on video game accessories last year in the United States, peripheral developers are constantly looking to develop new product innovations that improve gaming for the consumer and provide retailers and others in the distribution channels with substantial profits.
“For gamers, accessories are the bells and whistles that enhance the fun and quality of playing video games,” stated Tom LaVoie, President of Red Lion Interactive, the Nation’s leading wholesaler of video game accessories. “And for retailers and distributors the margins, especially from third party manufacturers, are higher than most other product segments.”
Continued LaVoie: “Accessories generate significant revenues for retailers and provide consumers with substantial benefits as well. Video game peripherals play a powerful role in the $18 billion dollar game industry and can benefit everyone throughout the supply chain.”
Continued LaVoie: “Historically, distributors as a whole, in any given industry, act primarily as a transportation conduit between manufacturing and retail. We want to modernize our offering by extending our service beyond just product dissemination. We want to proactively engage in
our partner’s success by offering higher margins, the benefits of our promotional services and access to an enormous array of peripheral brands and products. Our philosophy is based on integrity, commitment and trust above all else.”
About Red Lion Interactive
Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more.
Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325
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