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June, 2008
Red Lion Interactive Announces Product Performance Guarantee
For Immediate Release
Contact: Dirk Foster
Red Lion Interactive
Tel: 888-432-8707 x108
dirk@redlioninteractive.com
BREAKING FROM INDUSTRY TRADITION, RED LION OFFERS
PERFORMANCE GUARANTEE ON ALL VIDEO GAME ACCESSORIES
Unprecedented 60 Day Return Policy Sets New Accountability Standard
Los Angeles, Calif., (June 2008) – Recognizing that many buyers have grown increasingly weary and frustrated by traditional hit-and-run sales tactics that often leaves them stuck with dead inventory, Red Lion Interactive announced that it will offer a Product Performance Guarantee on all video game accessory brands.
The Product Performance Guarantee grants any retailer or sub-distributor the ability to return any 3rd party accessory inventory purchased from Red Lion, in any quantity, within 60 days of purchase. Red Lion is the only distributor offering such a guarantee program.
“Historically, distributors in the video game industry have offered very little recourse regarding a product’s market performance, “ stated Red Lion’s CEO, Tom LaVoie. “A hit-and-run sales mentality has permeated our end of the industry with distributors looking to make a fast and irreversible sale with no fall-back option for the client.”
Continued LaVoie: “What has been missing is a genuine concern for the client’s inventory turns and their long-term satisfaction with the supplier. The last thing we want is for one of our clients to be stuck with dead inventory purchased from Red Lion. We’re looking for long-term partnerships, not quick-fix sales that leave our clients stuck with underperforming product.”
The Product Performance Guarantee continues Red Lion’s goal of becoming the industry leader in peripherals distribution and client satisfaction.
About Red Lion Interactive
Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325
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