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November,2008
Thanksgiving means black friday
Contact: Dirk Foster
Red Lion Interactive
(888) 432-8707 XT. 108
dirk@redlioninteractive.com
THANKSGIVING MEANS BLACK FRIDAY
Video Games a Bright Spot for Retailers This Holiday Season
Los Angeles, Calif., (November, 2008) - Thanksgiving is quickly approaching and that means one thing: Black Friday is at hand! Even with a shaky economy the video game industry continues to thrive. Video game software, accessories and hardware can be the bright spot in your holiday season. Tom LaVoie, President and CEO of Red Lion Interactive is offering retailers and distributors a few simple ideas to help sales.
The Classic Thanksgiving Mix:
Stuffing
An extension of superior customer service is providing your customers with a rotating supply of goods. Keep your inventory up-to-date with current products and keep your customers aware of what you have to offer.
Mashed Potatoes
Don’t get ahead of yourself. Only order what you need for short manageable periods of time (for instance 3-4 week increments). Don’t allow yourself to get stuck with truck loads of dead inventory you can’t move.
Gravy
That little toy inside the Cracker Jack box is one of the great marketing success stories of all times. Develop a gift-with-purchase program that adds value to a customer’s initial purchase. Or offer a discount on further products or services purchased from you. Offering “free stuff” can be a great motivator for your customers to buy (i.e. spend) more.
Don’t Forget the Vegetables
Now more than ever, kindness amongst strangers can go a long way to increasing customer loyalty and satisfaction. Superior Customer Service should be the goal of any operation. A customer always has a choice to go elsewhere for his or her goods and services. Friendly, honest Customer Service should be your top priority this holiday season.
About Red Lion Interactive
Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325
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